FROM RD TO AUTHOR: HOW WRITING A BOOK CAN ELEVATE YOUR NUTRITION CAREER
Have you wanted to write a book, but don’t know where to start? Many RDNs have the dream of writing a book but may not realize the power publishing a book has in reaching their niche market. This presentation will teach you key resources you need, how to craft and weave stories within your book and create upsell opportunities so you can leverage and scale your business from your book even before you publish it.
Upon successful completion of this one-hour course, the participant should be able to:
- Identify the 3 Ps of writing a book, enabling participants to understand the foundational elements required for successful book authorship.
- Analyze the advantages and disadvantages of self-publishing and traditional publishing, helping attendees make an informed decision on their publishing route.
- Evaluate the benefits of seeking guidance from a writing coach, demonstrating the importance of mentorship in the book writing process.
- Construct effective storytelling techniques and strategies that attract readers, focusing on content that resonates and sells.
- Develop tactics to incorporate upsell opportunities within the book, ensuring additional income streams for authors.
- Strategize methods for leveraging the book as a business tool and scale one's professional practice.
- Implement a comprehensive book promotion plan, covering pre-launch, launch, and post-launch strategies.
Live Event Date:
Nov 02, 2023
Expiration Date:
May 31, 2024
Performance Indicators/Learning Objectives: 11.1.5, 11.2.10, 11.3.7
Target Audience: RDs, DTRs, Health Professionals
Total Cost:
1 Site Credit
About the Presenter: Ilene Cohen, MS, RDN, CDCES, C-IAYT
Ilene Cohen is a dynamic entrepreneur and nationally recognized Registered Dietitian Nutritionist, Certified Diabetes Care and Education Specialist, and IAYT-certified yoga therapist. Ilene has successfully transitioned from a low-income entrepreneur to a thriving six-figure business owner through her resourcefulness and strategic utilization of affordable business and funding options.
Ilene not only maintains a thriving bicoastal virtual group private practice, PranaSpirit Nutrition & Wellness, LLC, but she's also the owner and founder of RefreshExams, LLC, providing expert dietitian board exam preparation. Her upcoming book, "The KEY Strategy®: Unlock The Dietetics Exam & Pass (Without the Stress)," is on track for publication by the fall of 2023.
