INTELLECTUAL PROPERTY ESSENTIALS FOR RDNS: ETHICS AND APPLICATIONS
Many registered dietitian business owners are familiar with the Academy of Nutrition and Dietetics Code of Ethics but may have questions about how to interpret and apply the Principle(s) that relate to the protection of their business and brand. Some of these questions include: How do you trademark your logo and business name? What can you do if someone else is using your same business name, logo, or method? What does the Code of Ethics say about topics related to branding, trademarking and marketing and what responsibilities do RDNs have in adhering to its Principles? Through an entrepreneurial RDN business owner’s experience and case studies, attendees will explore how to protect their business’s assets from infringement, unintentionally infringing on the work of others, and what they can do if adversity happens using the Code of Ethics as a resource and guide. Intellectual property (IP) is one of the most valuable assets of any business, including that of RDNs.
Upon successful completion of this one-hour course, the participant should be able to:
- Interpret the Code of Ethics for the Nutrition and Dietetics Profession as it relates to marketing and branding of one’s business.
- Evaluate ethical considerations of protecting RDNs’ intellectual property through trademark registration of their business name, slogan and/or logo, copyright registration of authored works. and protection of their business's trade secrets.
- Describe ethical dilemmas related to intellectual property that RDN business owners may face and provide practical solutions.
Live Event Date:
Sep 19, 2023
Expiration Date:
May 31, 2024
Performance Indicators/Learning Objectives: 1.1.1, 1.3.1, 11.4.1
Target Audience: RDs, DTRs, Health Professionals
Total Cost:
1 Site Credit
About the Presenter: Ilene Cohen, MS, RDN, CDCES, C-IAYT
Ilene Cohen is a dynamic entrepreneur and nationally recognized Registered Dietitian Nutritionist, Certified Diabetes Care and Education Specialist, and IAYT-certified yoga therapist. Ilene has successfully transitioned from a low-income entrepreneur to a thriving six-figure business owner through her resourcefulness and strategic utilization of affordable business and funding options.
Ilene not only maintains a thriving bicoastal virtual group private practice, PranaSpirit Nutrition & Wellness, LLC, but she's also the owner and founder of RefreshExams, LLC, providing expert dietitian board exam preparation. Her upcoming book, "The KEY Strategy®: Unlock The Dietetics Exam & Pass (Without the Stress)," is on track for publication by the fall of 2023.
