THE MARKETING AND ADVERTISING OF INFANT FORMULA: A CLOSER LOOK FOR RDNS
This presentation will review the tactics used by infant formula companies to market their products to the public and healthcare practitioners. The ethical and health ramifications of these tactics will also be discussed as well as strategies for negating the impact of advertising.
Upon successful completion of this one-hour course, the participant should be able to:
- Explain the financial impact of infant formula marketing.
- List 3 marketing tactics used by formula companies.
- List 2 ethical concerns posed by infant formula marketing.
- Explain why infant formula marketing to healthcare providers (like RDNs) creates a false narrative about infant feeding.
- Explain the basic tenets of the International Code.
Live Event Date:
Nov 14, 2023
Expiration Date:
May 31, 2024
Performance Indicators/Learning Objectives: 1.1.1. 1.1.2, 2.1.8, 11.2.5
Target Audience: RDs, DRTs, Health Professionals
Total Cost:
1 Site Credit
About the Presenter: Elizabeth Hilliard, PhD, RDN, IBCLC, LRD
Dr. Hilliard has been a Registered Dietitian/Nutritionist since 1998, and is also an International Board Certified Lactation Consultant. She earned a PhD in Exercise Science & Nutrition from North Dakota State University in 2018 with her dissertation research examining the North Dakota Infant Friendly Business Designation and its impact on breastfeeding duration among working women in the state of North Dakota. In 2011, she joined the faculty at NDSU as an assistant professor of practice and program coordinator for the coordinated program in dietetics. She served as the program coordinator until 2019. She is currently an associate professor in the nutrition science program at NDSU teaching undergraduate and graduate students and conducting research on breastfeeding promotion and other public health topics.
