Trade Shows
7 SECRETS OF SUCCESS AT TRADE SHOWS, HEALTH FAIRS AND POSTER SESSIONS
Health Fairs, Poster Sessions and Trade Shows offer unique opportunities for you to advance your career, network with other dietitians and nutrition researchers and gain recognition for your work. While you may have participated in Health Fairs and Poster Sessions in the past, this webinar shows you how to make your participation even more effective by using techniques and tools borrowed from the sales and marketing field, but applicable to the rapidly changing field of dietetics. With over 20 years of experience as an entrepreneur and sales professional, Barbara Spalding MA, MS, RDN, CDN will show you how to apply business skills and techniques to your dietetics career.
Upon successful completion of this one-hour course, the participant should be able to:
  • Understand how using effective communication skills as a participant in Health Fairs, Poster Sessions and Trade Shows can help advance your career.


  • Understand how Health Fairs, Poster Sessions and Trade Shows offer unique opportunities for you to network with other dietitians and nutrition researchers and gain recognition for your work.


  • Identify the similarities and differences in the communication skills needed for effective participation in Health Fairs, Poster Skills and Trade Shows.


  • Know how to attract more visitors to your booth, table or poster session.


  • Understand how to engage visitors in conversation at your booth, table or poster session.


  • Be familiar with ways to "qualify" visitors at your table, booth or poster session to increase your effectiveness at the event.


  • Know the 4 criteria needed to have a "qualified" lead which will help you to more quickly acquire new customers for your product(s)/service(s).


  • Understand the differences in approach needed for visitors at a "business-to-business" trade show compared to "business-to-consumer" show.


  • Know the basics of "Customer Relationship Management (CRM) Systems" and understand why you may want to introduce a CRM system into your business or practice.


  • Have knowledge about how to make the most of "Non-selling" opportunities during a Trade Show and a basic understanding of "soft selling" for dietitians.
Live Event Date: Sep 22, 2015
Learning Need Codes (LNC): 7070, 7120, 7210, 1130
Target Audience: RDs, DTRs, Allied Health Professionals
Number of Credits: 1.0
Level(s): 1, 2
Total Cost: $18 ($18.00 per credit)

About the Presenter: Barbara Spalding, MA, MS, RDN, CDN
Barbara Spalding

Barbara Spalding is a second career Registered Dietitian Nutritionist with over 20 years of experience as a sales and marketing professional. In her first career, Barbara founded, grew and managed an employee benefits and health insurance agency and consultancy in the NY/NJ metropolitan area. She sold her first business to a large regional insurance agency, worked in outside sales for the new company, and achieved "President's Club" status for her sales performance. She later returned to school to follow her passion for food and nutrition, and became a Registered Dietitian Nutritionist.

Barbara has two Master and two Bachelor degrees. She earned a B.S. in Dietetics and M.S. in Nutritional Sciences from Rutgers, The State University of New Jersey. She completed her Dietetic Internship at the University of Medicine and Dentistry of New Jersey, now Rutgers Biomedical and Health Sciences. Currently Barbara provides business development skills training for dietitians and other health professionals; runs a private practice in East Windsor, NJ; writes, edits and curates secondactkichen.com, a food and nutrition blog; and serves as the Chair of the Second Career Dietitians Specialty Group of the Nutrition Entrepreneurs Dietetic Practice Group of the Academy of Nutrition and Dietetics.

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Rush University Medical Center